Yes, yes, yes. The Americans have it all, nevermind us bottom feeders once known as the Glorioussus Conquistador’ Speciexus Europedales Grandes (just made that up, but for you history buffs out there I will have you know that once, a long-long-looong time ago, Europe was actually not that bad at inventing and thinking – now, innovation is left to the US and education to Asia, oh well).
So what is it this time? Google eBooks is what it is this time! Google has launched their very own cloud-based online e-bookstore and what is the message I get when tiptoeing my way through the digital candy store?
“The latest Google eBooks are not available for sale in your location, yet… Google is working with publishers around the world to let you buy the latest ebooks from top authors. In the meantime, you can still browse millions of free and public domain Google eBooks and read them effortlessly across your devices.“
Damn it to blitzing high waters and a splash of disturbing x-rated words!!
I want to see what’s going on, I want to get on the ebook tidal wave. I too have needs!! And I need to be updated on the services and possibilities that are out there so that I can critically, and with a diversified background, form an opinion. And I cannot do that when my whole project is being sidetracked by stupid, ancient geographical barriers and short-sighted prioritising. Yes, I am aware of the immense judicial process that goes before a project of this sorts, and yes, I know that e-books has proven to be an immense market in the US, but can we please get on the bus here!?! Is it impossible to start something of this sort up in Europe? Or am I just looking in all the wrong places? In the US there are strong pushes towards a new market: Amazon, Apple, Barnes and Noble etc. have all seen to it that they are in the right place, and they are pushing their agenda strong.
The difference and the exciting part with google is compatibility: the readers today are often locked to their respective bookstores, making it hard to be as flexible as one is used to, and really is a pain in the but. But Google promises to transgress all that, yey! (the excitement is fleeting, because, as previously stated, I cannot make a really and truly informed decision when I cannot be part of the fun!)
In my opinion the process of breaking e-books out in the European market (at least from where I am standing) just seems too slow. It is commendable of the few who are trying to push e-books and who really make an effort of getting the word out. But there is just one problem: they are too few. And maybe the recession has got a lot of businesses second-guessing their aggressive marketing when it comes to breaking out into full blown e-book alert. But there is a market, yes! I am the market! And I live in Europe. It’s logic and it’s simple. So get more to going with the innovation and the thinking Europe!